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Jordan HoechlinCreative director · Filmmaker
FR 00 · The cover · Side A
A creative partnership proposal for Old Khaki Written and directed by Jordan Hoechlin Featuring Commercials · Promo mini commercials · Social media ads · Campaign content Running time one scroll
Old Khaki makes clothes people live in. I make the films that make people want the life that comes with them.
Jordan Hoechlin, award-winning creative director and filmmaker. One eye across every Old Khaki advert, commercial and campaign.
1Filmed inside days people recognise as their own.
2One small story per release that people remember and share.
3The same piece, Monday to Sunday, on people like them.
They see the film on Monday. They are wearing the shirt by Friday.
Eight vertical spots, cut for Reels, TikTok and Shorts. They play silent as you pass. Press a screen to hear it, or the round button to watch it full screen.
One dress, one colour wall, every seam. A hero garment carries the whole frame.
Built for · Product launch ad
A stone courtyard, a lemon tree, a slow afternoon. Summer print sold through heat and shade.
Built for · Seasonal promo mini commercial
She catches the sun in a compact mirror and sends it across the terrace. He looks up.
Built for · Campaign hero, couples drop
Skin, glass, gingham. A fragrance film lit like a title sequence, with the dress as the last reveal.
Built for · Fragrance and beauty launch
A gingham co-ord in a shell alcove. Slow turns, hard sun, a stare that holds the frame.
Built for · Co-ord launch ad
Double denim between concrete walls, and one blade of light that finds her eyes.
Built for · Denim drop teaser
Colour-block dresses in a grand salon. Crystal overhead, bare shoulders, summer indoors.
Built for · Summer dress campaign
Striped linen and easy trousers on a deep blue stage. Every button, cuff and crease up close.
Built for · Menswear launch ad
Wide-format commercials made for YouTube and connected TV, where Old Khaki plays on the largest screen in the house. Press the film for sound.
One image, one garment, the logo. Too short to skip, built to be remembered.
A complete small story with the product in the first second and the brand on the last frame.
The full commercial. The hook lands inside the first five seconds, before the skip button appears.
Campaign photography for billboards, e-commerce, lookbooks and the feed. Pick a story, and press any frame to see it full size.
Linen shirt, logo swim shorts and a palm-print set on deck as the sun drops.
Built for · Summer campaign billboard
A couple, two iced matchas and a horse that wandered into frame. Swimwear with a story.
Built for · Swim and resort launch
Soft printed cotton against brushed metal. Gentle dress, hard wall.
Built for · Dress drop, e-commerce hero
Jacket thrown open to show the inside. The detail shoppers zoom in on.
Built for · Product page, paid social
The full co-ord in profile, with palm shadows doing the styling.
Built for · Lookbook, in-store poster
Same set, cooler light, grander room. One outfit, a whole new mood.
Built for · Autumn campaign
Gingham midi, walnut walls, bare shoulders. Quiet, and it looks expensive.
Built for · Dress campaign poster
Same dress, another woman, another shoe. Shows how one piece adapts.
Built for · Styling series, social carousel
Four friends, four looks, one record on. The whole range in a single frame.
Built for · Brand campaign hero
Double denim, close enough to count the stitches.
Built for · Denim launch, product page
Sunk into a leather chair with nowhere to be. Denim sold as a mood.
Built for · Denim campaign, feed
Denim on a vintage motorbike outside an old stone house.
Built for · Autumn denim billboard
Logo tee and burgundy trousers, shot from below so he owns the staircase.
Built for · Menswear essentials
Quilted jacket, cream boots and winter sun through tall windows.
Built for · Winter outerwear launch
The big one. A hero film that sets the tone for a season, with a story, a cast and a world the rest of the campaign borrows from.
Short films for a drop, a sale or a new arrival. Fast to make, finished like a commercial.
Paid spots built to stop a thumb. The garment lands in the first second, and each ad ships with alternate openings so you can test them.
Stills and motion for everything in between: lookbooks, e-commerce, posters, window displays and the daily feed.
You send the range and the goal. I come back with the idea, the look, the locations and the shot list.
You approve the planFaces, wardrobe pulls and styling matched to the pieces you need to move.
You approve the lookEvery film and every still directed by me, so motion and photography match frame for frame.
One directorEdit, colour, sound design and music, finished to commercial standard with your logo and end card.
You review the cutEvery ratio and length each platform needs, named and ready to upload or hand to your media team.
Ready to postOne launch, done properly.
A full campaign with one look across every channel.
Fresh content every month, so the feed never goes quiet.
Scope, timelines and rates are set together once you choose a direction.
A proposal by Jordan Hoechlin. All films and images in this presentation directed by Jordan Hoechlin. The Old Khaki name and logo belong to Old Khaki and appear here for presentation purposes only.
